Masterpiece creative orientation
The December 2025 BRABUS release assigned Umicevic the creative and artistic direction of the brand and the creative orientation of BRABUS Masterpiece vehicles.
People
Appointed BRABUS Creative Director and board member in 2025
The record
BRABUS appointed Umicevic Creative Director and to its board, effective 1 December 2025. Mili’s Mansions GmbH lists Milica Umicevic as CEO in Bottrop.
Harper’s Bazaar Arabia quoted Umicevic as saying that she had built a property business and sold properties when she met Constantin Buschmann; she said he asked her to help at BRABUS with her skills and contacts. Mili’s Mansions GmbH was registered in Gelsenkirchen on 16 July 2024 at Brabus-Allee 1 in Bottrop. Its current team page lists Milica Umicevic as CEO.
On 8 December 2025, BRABUS announced Umicevic’s appointment as Creative Director and to its board, effective from 1 December. The release said the role would cover the brand’s creative and artistic direction and the creative orientation of BRABUS Masterpiece vehicles. It also stated that she had overseen VIP Relations at BRABUS since November 2023.
The BRABUS BODO, a 2+2 carbon Gran Turismo, debuted at FuoriConcorso in May 2026. BRABUS limits production to 77 vehicles; its product page describes the development as a collective result of engineers, designers and production experts. That page names no individual designer or creative director, so this profile makes no personal BODO design, programme-leadership or colour attribution to Umicevic.
The December 2025 BRABUS release assigned Umicevic the creative and artistic direction of the brand and the creative orientation of BRABUS Masterpiece vehicles.
In the 2025 BRABUS press release, Umicevic said that her work involved understanding design trends before they entered the mainstream, particularly in luxury and high fashion.
The stations
In the register
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In their words
“My passion lies in understanding design trends long before they enter the mainstream.”
Mili Umicevic · BRABUS press release, 8 December 2025